LinkedIn writing
How to Start a LinkedIn Newsletter (Step by Step)
How to start a LinkedIn newsletter from your profile or a Page, who can create one, what to fill in, and how to keep subscribers reading after issue one.
To start a LinkedIn newsletter, click Write article on your homepage, open the Manage menu and choose Create newsletter. Add a title, a short description, how often you will publish and an optional logo, then click Done. Write your first edition and publish it. LinkedIn then invites your connections and followers to subscribe.
Last checked: 12 November 2026 against LinkedIn Help. Menu labels can change, so check LinkedIn Help if a step looks different.
What is a LinkedIn newsletter?
A LinkedIn newsletter is a series of articles on one topic that people can subscribe to.
LinkedIn's newsletter access criteria page (checked 12 Nov 2026) calls it "a set of regularly published articles on LinkedIn, typically about a specific topic." Each edition is a normal LinkedIn article. The difference is what happens when you publish. According to LinkedIn Newsletters (checked 12 Nov 2026), every subscriber gets a push, in-app and email notification for each new edition.
A post reaches whoever the feed shows it to. A newsletter edition also reaches people who asked for it.
Can anyone create a newsletter on LinkedIn?
Yes, if you are writing as yourself. Pages have to qualify.
LinkedIn's sharing tools access criteria (checked 12 Nov 2026) lists newsletters as "available to all LinkedIn members." LinkedIn lists no follower minimum for a personal profile.
Pages are different. LinkedIn says a Page is eligible to be evaluated if it has more than 150 followers, has recently shared original content and has a good record under the Professional Community Policies. If you are a Page admin and cannot see the option, the Page may not qualify yet.
How do you create a LinkedIn newsletter?
Start from Write article on desktop. LinkedIn's Manage a newsletter on LinkedIn page (checked 12 Nov 2026) gives these steps:
- Click Write article at the top of your homepage.
- Click the Manage dropdown near the upper right and select Create newsletter.
- Add a newsletter title, a description and how often you want to publish. A logo is optional. Click Done.
- Write your first edition. The newsletter's name now shows near your name in the editor.
- Click Next, then Publish.
- Add a few lines about the edition in the pop-up and click Post. This also shares the edition in the feed.
You need a computer for this. LinkedIn's Write and publish articles page (checked 12 Nov 2026) says articles are not available in the mobile app.
LinkedIn also asks you to keep emojis out of the newsletter title.
What should you put in the title and description?
Name the topic plainly, so a stranger knows what they will get.
LinkedIn's newsletter best practices (checked 12 Nov 2026) suggest a name that "describes a clear theme that your audience can understand."
A simple test: could someone guess the subject of issue five from the title alone? If not, make it more literal.
For the description, say who it is for, what each issue covers and how often it arrives. Then pick a cadence you can keep on a bad week. Monthly is easier to sustain than weekly when you have a day job.
LinkedIn recommends a 300 x 300 pixel logo and a 1920 x 1080 pixel cover image for each edition.
What happens after you publish the first edition?
LinkedIn invites your audience to subscribe and builds a page for the newsletter.
By default, your connections and followers get a notification inviting them to subscribe once the first edition is live. LinkedIn also creates a newsletter page with an overview, your profile details and a list of past editions. Anyone can view that page without logging in, so you can share it off LinkedIn too.
From then on, each new edition sends a notification and an email to your subscribers. That is the main reason to run a newsletter as well as posting.
How do you write a newsletter people keep opening?
Pick one narrow topic. Then write each issue around one useful idea.
The best practices page puts it simply. Choose a clear headline for each edition. Write your own SEO title and description in the article settings. Share each edition with a few lines of context or a question. Keep the cadence you chose.
The hard part is the steady supply of ideas. A few habits help:
- Keep a running list of questions people ask you at work. Each one is a possible issue.
- Write down what you changed your mind about this month, and why.
- Turn a good post that did well into a longer edition that goes deeper.
If you are stuck, this guide shows how to find LinkedIn content ideas in the work you already do.
How do you get more newsletter subscribers?
Tell people about each edition in a normal post, and give them a reason to click.
LinkedIn suggests adding commentary or a question when you share an edition, asking people to subscribe, and sharing the newsletter page on other platforms or by email.
The share post is a short post in its own right. Lead with the most useful line from the edition, not "my new newsletter is out." Our free LinkedIn hook generator can help you test a few opening lines. For timing, see our guide to the best time to post on LinkedIn.
LinkedIn also suggests switching the Connect button on your profile to Follow, so profile visitors can follow your writing.
In Monograph, you can save rough ideas for future issues in Brain and write the post that shares each edition in Create. Monograph publishes text and single-image posts to your personal profile. It does not publish LinkedIn articles or newsletter editions, so you still publish those in LinkedIn.
Is a LinkedIn newsletter worth it?
It is worth it if you can keep the schedule you promise.
A newsletter gives you subscribers who get an email and a notification each time you publish. A post has no such guarantee. The cost is time. Each edition is a full article, and subscribers notice when issues stop arriving.
A sensible path is to post for a few weeks first. If the same topic keeps getting good replies, that topic is your newsletter. If you use AI to help draft, keep it as the editor and not the author. Here is how to write with AI and still sound human.
FAQ
How many newsletters can you have on LinkedIn?
Up to five, according to LinkedIn Help. You have to wait at least two weeks after publishing the first edition of one newsletter before creating another. You cannot merge newsletters or move subscribers between them.
Can you edit or delete a LinkedIn newsletter?
Yes. Open Write article, choose the newsletter from the Manage dropdown, then click Edit to change its details or use the More icon to delete it. After deleting one, you wait two weeks before creating a new one.
Can a company Page have a newsletter?
Yes, if the Page meets LinkedIn's access criteria and you are a super or content admin. Go to the Page admin view, click Create, then Create a newsletter. Page followers get the subscribe invite after the first edition is published.
How do you view newsletters you subscribe to?
Go to the My Network tab and open Manage my network. LinkedIn lists the newsletters you subscribe to there. You can also click a newsletter's name on any edition to see its page and past issues.
Sources
- LinkedIn Help, LinkedIn Newsletter access criteria, checked 12 Nov 2026
- LinkedIn Help, Sharing tools access criteria, checked 12 Nov 2026
- LinkedIn Help, LinkedIn Newsletters, checked 12 Nov 2026
- LinkedIn Help, Manage a newsletter on LinkedIn, checked 12 Nov 2026
- LinkedIn Help, LinkedIn Newsletters best practices, checked 12 Nov 2026
- LinkedIn Help, Create a LinkedIn Page newsletter, checked 12 Nov 2026
- LinkedIn Help, Newsletter Page on LinkedIn, checked 12 Nov 2026
- LinkedIn Help, Manage multiple newsletters on LinkedIn, checked 12 Nov 2026
- LinkedIn Help, Write and publish articles on LinkedIn, checked 12 Nov 2026
Put this into practice in Monograph.
Draft your hook, save ideas for later and schedule the post when it's ready. 7-day free trial. Card required. $0 today, then $19.99/month or $199/year. Cancel anytime.
